Our content analysis of smart home magazine and online articles has revealed how home automation proponents are advocating the pursuit of ‘one touch’ systems intended to deliver energy-efficient ‘pleasance’. This ‘fundamental feeling’ involves an electrically-enabled and automated aesthetic and sensory experience intended to deliver ‘comfort, romance and peace of mind’ to the home (Lutron 2015).
In this talk for the Dynamics of Energy Mobility and Energy Demand (DEMAND) at Lancaster University I discuss what the implications of this vision are for energy demand and household labour. I argue that pleasance has the potential to shift the boundaries of everyday practices to include more home automation devices. Pleasance is intended to permeate within and beyond the home to create ‘whole-of-property’ experiences, and can now be controlled from anywhere in the world. It may also generate ‘more work for father’ through additional programming and technology household labour. The pursuit of pleasance could create new demands for energy which are currently masked by the energy-efficiency gaze of home automation technologies and associated promotional materials.